The film stars the i30 as we follow it navigating effortlessly through a series of light structures, each built to show and reflect the i30’s capabilities and features. In this highly stylised launch film for Innocean, Yann Secouet combines his clean aesthetic approach and his love of in-camera techniques to create an arresting visual array of features and environments.

With the i30’s state of the art, on board gadgetry and its low price point, it’s no wonder Hyundai are keen to promote the i30 as the 'New People's Car'.

Director: Yann Secouet

Producer: Phil Barnes

Exec Producer: Mark Murrell

Production Company: 76 Limited

DoP: Tony Brown

Production Designer: Nick Ellis

Editor: Joce Hockings @Marshall Street Editors

TK: Matt Turner @Absolute Post

Post: Absolute

Client: Hyundai

Agency: Innocean

Creatives: Andy Wyton / Chris Kirk

Agency Producer: David Shute

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