The film stars the i30 as we follow it navigating effortlessly through a series of light structures, each built to show and reflect the i30’s capabilities and features. In this highly stylised launch film for Innocean, Yann Secouet combines his clean aesthetic approach and his love of in-camera techniques to create an arresting visual array of features and environments.
With the i30’s state of the art, on board gadgetry and its low price point, it’s no wonder Hyundai are keen to promote the i30 as the 'New People's Car'.
Director: Yann Secouet
Producer: Phil Barnes
Exec Producer: Mark Murrell
Production Company: 76 Limited
DoP: Tony Brown
Production Designer: Nick Ellis
Editor: Joce Hockings @Marshall Street Editors
TK: Matt Turner @Absolute Post
Creatives: Andy Wyton / Chris Kirk
Agency Producer: David Shute