Ita Fitzgerald

Talented 4Creative Director, Ita Fitzgerald, began her career in documentaries. She directed numerous factual programmes including ‘Would Like to Meet?’ for the BBC and several  shows for Channel 4 including ‘Property Ladder’, comedy documentary ‘Daisy Daisy’ and RTS nominated  ‘Grand Designs Abroad’ with Kevin McCloud.

After realising her passion lay with advertising, Ita found her niche writing and directing for 4Creative.  She has enjoyed working on various campaigns for brands such as MaxFactor,  Impulse, Oral B, Head & Shoulders, Pantene and Olay.

Ita has written and directed promos and trailers for Channel 4, including: Derren Brown’s ‘Trick or Treat’, Charlie Brooker’s ‘You Have Been Watching’, Gok Wan’s ‘How to Look Good Naked’, ‘Embarrassing Bodies’, ‘Million Pound Drop’ and ‘Dispatches’.